YEN NGUYEN // Creative Director & Brand Designer

Got to hang out with Lena Dunham as she shares some of her favorite moments from her latest memoir 'Famesick'.

Spent the night listening to Annie Leibovitz at LACMA sharing her favorite portraits over the years from her re-release of 'WOMEN'. My favorite part was listening to her talk about the craft of creating beautiful imagery and the behind the scenes stories!

Loving these custom Asian American Girly dolls. So kewt, little Yen would have loved these growing up. Happy AANHPI Month!

I’m part of the jury for the Production Paradise Spotlight Awards 2026, 9th edition, recognizing outstanding work in commercial photography worldwide.

The awards bring together industry professionals to review and select winning images across a range of categories, from advertising and fashion to portrait, sport, and more.

Proud to be a part of AG's brand turnaround! Our team won an internal Mattel Award for Growth Mindset, beating my old Barbie Team :-).

What an honor to have been able to lead creative on 2 of the most trusted doll brands, Barbie and American Girl. LFG!

Got to share a little bit of myself with VoyageLA! https://voyagela.com/interview/life-work-with-yen-nguyen-of-playa-vista/

Just wrapped up my first year leading the Brand Creative team on the American Girl at Mattel. What a great way to end the year and continue our brand refresh journey...onward!

Heck yes. Another day, another AG x SNL skit. But also, my Barbie world and AG world colliding again! #IYKYK

Just a casual appearance on SNL starring Travis Ke1ce with our new branding -- making it to the pop culture zeitgeist!

world's always colliding - love it when we get to make content that makes fun of ourselves but not make fun of.

Sometimes when you work on 2 brands that are similar but not the same but part of the same company but want to be seen as not the same, you have to make a Meme to help distinguish the 2 apart!